Promenade Guilloché Ivoire
CZAPEK PROMENADE
TAKE A WALK ON THE STYLE SIDE
Geneva, April 2024 – Czapek & Cie introduces Promenade, a new collection that redefines contemporary sophistication, marrying mechanical excellence with joyful aesthetics.
Simplicity, style, substance and joy. At Watches and Wonders 2024, Czapek & Cie is delighted to introduce Promenade, a new collection that eloquently expresses these four principles.
From idea to outcome – the genesis of a new collection
In 2015, Czapek paid powerful tribute to the creator of the original historic Maison, capturing in a wristwatch the essence of François Czapek's 19th-century genius. This collection, Quai des Bergues, embodied all the elegance and watchmaking savoir-faire of that period, translated for the 21st century, and established one of Czapek's main aesthetic pillars.
Since then, by exploring other creative territories, and through other collections such as Faubourg de Cracovie, Antarctique and Place Vendôme, the Maison has forged a strong aesthetic identity – a unique signature. Its creative audacity has enabled it not only to project the original historical essence into the contemporary world, but also to build its own codes. These skills and experiences sparked the desire to create a line that would embody this evolution, this maturity. The real complexity of this collection lies in its simplicity: a chic, contemporary watch that appeals to those with a certain sense of style and an appreciation of mechanical sophistication.
The aim of Promenade was to express a truly modern idea of elegance: chic, relaxed and very easy to wear. The case should be slim, which called for a micro-rotor movement. Thus, it was a natural decision to translate the strengths of Czapek’s in-house calibre SXH5 – originally developed for the sporting Antarctique collection – into this new identity.
The style of Promenade gives a subtle nod to the calibre’s sporting origins but is deliberately not a sports watch. “The sports watch is a modern classic and will always be with us – but we feel that the genre is very close to reaching the limit of creativity,” says de Roquemaurel. “We love to play with colour, techniques and materials, so Promenade is not just a timekeeping instrument but also a canvas for creative expression.”
Decorative techniques reinvented for two new dials
“With watches as with people, the dial – or face – reveals so much of the character on first encounter,” says de Roquemaurel, “And our choice of the watch we wear reveals a little of our soul.”
Strongly anchored by the substance of watchmaking tradition and craftsmanship, the Promenade collection speaks of a relaxed approach to life, an easygoing and quietly confident sophistication, injected with a sense of playfulness and joie de vivre.
Czapek’s deep respect for the rules of traditional watchmaking allows it to bend its own design rules – and so the signature of the Promenade dial is asymmetry: the designs all radiate from the small seconds dial placed at 4:30, producing a sense of dynamic tension and flowing movement. Driven, as always, by Czapek’s twin imperatives of colour and detail – with the emphasis on creating an intriguing play of light and shade as the wearer’s wrist moves – two classical dial decoration techniques – guillochage and enamel – are used in new ways.
Guilloché ‘Soleil’ (sun) reinvents guillochage with a sharply modern approach: the seconds sub-dial represents the sun and the finely cut guilloché sunrays radiate from it. To develop the new guillochage technique, Czapek collaborated with its long-time partner, Metalem. The hand guilloché dials are offered in two colours: Champagne and Night Blue.
Allowing the beauty of the dial decoration to take centre stage, all other elements are reduced to a minimum. The fine, arrow-shaped hands are semi-skeletonised and the applied indexes are trapezoidal ingots with diamond-cut angles to reflect the light.
By working in the établissage tradition, which governed all Swiss watchmaking before the modern era of vertical production, Czapek draws on the skills of highly specialised producers to bring such rare dials to life. “We are on a continuous quest for Beauty through reinventing received ideas about classicism and the traditional métiers d’art,” explains Xavier de Roquemaurel. “Our creative development is a process of continuous iteration, generating many ideas and tests, enabling us to exclude those that are not entirely excellent. Our collaborative approach – the blending of different minds, different talents, different skills and different experiences – is a great strength that does so much to fuel this process.”
A slim case and an exceptional calibre
Remaining true to the spirit of elegance, the Promenade case pays homage to Czapek’s icon – the original Quai des Bergues model. The result is a modern evolution, rather than a revolution, recognisable as part of the family thanks to the recessed and sand-blasted case sides, the signature curved crown protection, and a slim, rounded bezel that fully opens the dial to view. A key criterion was that the 38mm case should be as slim as the calibre would allow – below the threshold of 10 millimetres.
Since its introduction in May 2020, the automatic Calibre SXH5 has continually evolved. For Promenade, Czapek and its engineers played with its architecture purely for the sake of the dial aesthetics – another example of the Maison’s “Beauty above all” approach, positioning the small seconds mechanism now directly beneath, and on the same axis as the dial display.
Immediately recognisable by the seven skeletonised bridges that hold the gear train in place – inspired by the 19th-century pocket watches of François Czapek – the movement plates and bridges feature fine haute horlogerie finishes, including bevelling, straight-grained sides and hand-chamfered inward angles. Beating at 4Hz (28,800 vph) and wound by a micro rotor with a mass of 100% recycled platinum, SXH5 offers 60 hours of power reserve.
The Promenade collection will be available at the Maison’s official retailers worldwide, the Czapek boutique in Geneva, Switzerland, and at Czapek.com. Deliveries will start in the second quarter of 2025.
Technical Specifications
SWISS MADE
FUNCTIONS
- Hours, Minutes & Small Seconds at 4:30
MOVEMENT
- Calibre SXH5: Czapek’s in house self-winding mechanical movement
- Diameter: 30 mm – 13 lines ¼
- Height: 4.2 mm
- Number of parts: 127
- Jewels: 26
- Swiss lever escapement, variable-inertia balance fitted with four gold inertia-blocks
- Frequency: 4 Hz – 28800 VpH
- Power winding system: Micro rotor with an 100% recycled platinum mass
- Power-reserve > 60 hours on one single barrel
- Barrel torque: 8.8 Nmm
- Finish: Open ratchets, sandblasted black bridges, bevelling, straight-grained sides, six hand-chamfered inward angles
CASE
- Stainless steel case
- 38 mm diameter
- Height: 10.8 mm
- Lug to lug (12h to 6h): 42 mm
- Sapphire crystal glass-box with anti-reflective treatment ARDur©
- Sapphire crystal case-back with anti-reflective treatment
- Water-resistance: 50 meters (5 atm)
- Screwed-down crown
BRACELET
- Nubuck leather strap in beige
- Alternatively, Milanese mesh bracelet in stainless steel.
DIAL
- Ivory coloured secret alloy dial with finely cut guilloché sunrays radiating from the second's sub-dial
- Registered ‘Soleil' pattern
- Hand engine-turned dial
- Created in collaboration with Metalem
OUR PARTNERS
- Conception: Daniel Martinez, Emmanuel Bouchet, Patrick Rossi & Xavier de Roquemaurel
- Components and movement manufacturing: AB Product, Arcofil, Atokalpa, Ceramaret, Chronode, CMT-Rickenbach, Comblemine, Crelier, Generale Ressort, Inca, Inodeco, Inhotec, MLV, MPS, Novasort, Precipro, Risa, Stocco and as well a few standard components.
- Habillage: AB Product, Capsa, Econorm, Gravages, HMS Waeber, Jean Rousseau, Metalem
INSIDE CZAPEK
THE STORY
1811: Marked the birth of Franciszek Czapek in Semonice, kingdom of Bohemia (nowadays Czech Republic). He emigrated to Poland with his family in his youth, retaining Czech and Polish citizenship.
1832:
Franciszek fled to Switzerland following the collapse of the Polish uprising, in which he actively participated. A gifted watchmaker, he soon founded his first company, "Czapek & Moreau", with a local partner, and Gallicized his name to François.
1839:
François Czapek and Antoine Norbert de Patek, both Polish emigrants, survivors of an insurrection that had forced them to flee, met in 1836. This encounter changed their lives. Czapek invited his countryman Patek to delve into the realm of watchmaking. Together they founded the company Patek, Czapek & Cie on May 1. 1839.
1845:
The partnership between François Czapek and Antoine Norbert de Patek lasted six years, during which they created several exceptional timepieces. At the end of their contract, in April 1845, they dissolved the partnership. Both men continued producing timepieces. Czapek founded Czapek & Cie on May 1st, 1845, with a new partner, Juliusz Gruzewski.
1850:
Czapek was quickly recognized as one of the greatest watchmakers of the nineteenth century. Purveyor to the Imperial Court, Watchmaker of His Imperial Highness, Prince Napoleon. At its height, the company had boutiques in Geneva, Warsaw and Paris, Place Vendôme. He wrote a book on watchmaking, one of the first of its kind ever written in Polish.
1869: Czapek disappears mysteriously.
2012: The Czapek company name was re-established in 2012. The three entrepreneurs behind this revival decided to take an unusual path for the relaunch of the Company: to share it with fellow watch lovers. They created a library of Czapek timepieces to understand his work and personality, and worked on new designs as if he was seated with them having traveled through time.
2015: On November 10, 2015, the company was relaunched in front of journalists, friends and watch lovers in Geneva. Fellow enthusiasts were given the opportunity to take part in the great adventure of Czapek's revival, by investing through an equity crowdfunding campaign. The company became the first Haute Horlogerie Company revived by watch connoisseurs worldwide.
2016:
Czapek & Cie wins the coveted Public Prize at the Grand Prix d'Horlogerie de Genève, the Oscars of Haute Horlogerie. A true recognition from a public of connoisseurs who rewarded the beauty and the horological quality of the Quai des Bergues No. 33bis. The award would have made François Czapek proud. Every year since, Czapek has launched a new collection with a new calibre: the Place Vendôme in 2017, the Faubourg de Cracovie in 2018.
2017:
Czapek launches its second collection, the Place Vendôme Tourbillon Suspendu “Ici et Ailleurs” named after the Parisian square where François Czapek opened a boutique in 1850 - assumed to be the first fine watchmaking boutique ever on this world-famous square.
2018:
The Faubourg de Cracovie chronograph is the company’s third collection and is named after the location of François Czapek's third boutique, opened in 1854 in Warsaw, Poland.
2019:
After a century and a half of absence, the company opens a new boutique in Geneva, Rue de la Corraterie 18, only few steps away from the original Czapek’s atelier, established in 1845 in the Quai des Bergues in Geneva.
INSPIRATION
Beauty needs some sort of disruption… When an apparently innocent or disturbing detail suddenly makes the whole become beautiful.
A rich legacy ought to be considered with a certain sense of duty, passion and flair. The revival of Czapek first started by exploring the watches portfolio of the former collection until one timepiece emerged. The simple yet fascinating 1850’s pocket watch N°3430 became the centre of attention. Yet plain replication of the original would have been insufficient. Revival requires a lot more than this: all the original codes that made a watch unique in its time must be considered through the looking-glass of 150 years of evolution in technologies and taste. While at first sight classical, François Czapek’s work remains stunningly modern: all the elements are unexpected, almost shocking when taken separately, but so harmonious when all set together.
The purity of this large white enamel dial is underlined by the extended numerals. The surprising combination of Fleurs de Lys (hours) with Trident (minutes) exceptional forged hands creates a beautiful chaos. The two decentred sub dials, one at 4.30 o’clock the other at 7.30 o’clock create an asymmetry on one side and symmetry on the other. A typical Czapek style element that we can also find in the movement architecture. Finally the remarkable double hand power reserve indication with weekdays highlights the authenticity of his design approach.
The red-line behind these personality traits embodies what makes Czapek unique: The quest for beauty through the poetry of time. It defines our duty: to magnify his style into a modern version.
WE COLLECT RARE PEOPLE
Czapek & Cie crystalizes the brand’s message and uniqueness with a new communication campaign whose tagline “We Collect Rare People”, combines various important elements of the Geneva-based maison. Notably, the ideas of ‘sharing passion’ and ‘community’ with ‘rarity’ and ‘identity’.
“We Collect Rare People”, is a play on words, a sort of oxymoron, making people ask themselves about who is collecting, what, why and whether they would like to join the Czapek ‘club’.
Czapek collects rare people in many ways. First-of-all, Czapek collects rare supplying partners that provide the brand with rare savoir-faire, proud to be a piece of this exciting project. Czapek also collects clients with a rareobsession for quality, on the quest for a unique product. In another sense, they also become partners. Last but not least, Czapek collects shareholders, fine watch lovers that have always dreamt of not only being customers, but owners of an haute horology venture, and their dream became true thanks to the crowdfunding equity campaign that made the revival of Czapek possible.
“Since the rebirth of the brand”, explains Xavier de Roquemaurel, CEO of Czapek & Cie, “Czapek has been proud of its ‘family’. We never planned to create a community, it just emerged from our way of working. By opening the books during our fundraise, we became naturally transparent, by being transparent we became collaborative, by being open and collaborative we attracted hundreds of watch-lovers and made them become Ambassadors and create a Community. By collecting rare people, Czapek becomes stronger and more enticing”.
“Everyone has their own journey of how they got there, you’re never defining who the person is, just that they are confidently different to everyone else”.
OUR DIALS
Our dials are not just the “face” of our watches. They are, in essence, the natural extension of our mechanical movements in both beauty and complexity. Whether it is Hand Guilloché, Grand Feu Enamel, or Flinqué, the incredible skills required to create each one of them are the prerogative of only few rare people in this world. We are proud to work with the best amongst them and present their amazing work here.
THE ART OF GUILLOCHE
Guilloché (also called engine-turning) is a decorating technique in which intricate geometric patterns are engraved onto dials and, sometimes, cases. Lines are etched into the part via a hand-operated lathe, either in straight lines or in circles. The difficulty of this process does not only rely on the precision required but also on the correct and continuous pressure of the hand in order to get a perfectly regular pattern. Most of the current Master-Guillocheurs, learned through an apprenticeship with another Master as this art is no longer taught in watchmaking schools.
CZAPEK GUILLOCHE RICOCHET ®
The Czapek exclusive Ricochet Guilloché pattern takes the inspiration from an ancient design created by Francois Czapek in the 1850s. Its main characteristic and unique feature is the presence of a double focal point, unlike traditional Guilloché patterns with only one focal point at the centre of the dial. The two focal points, corresponding to the two iconic Czapek subdials – indicating small seconds and power reserve – create a fascinating “wave interferences” in the dial, hence the name: Guilloché Ricochet ®.
CZAPEK’S GUILLOCHE RESONANCE
Called Résonance, this special guilloché is derived from the Ricochet ® pattern of the Quai des Bergues collection: concentric circles originating from the two sub dials at 3 and 9 o’clock intersect and form bas-relief squares. But this time, the lines are much deeper and wider, creating a sporty guilloché, never made in watchmaking. It took our Master Guillocheur much effort and time to get the right result but the biggest challenge was elsewhere: in order to enhance the light effects, we decided to add to this pattern a curvy, “bombé” shape. So, to avoid any deformation or distorted lines, we had to find a special alloy, replacing the soft 18 carat gold used traditionally. This is why all our dials featuring the “Résonance” guilloché are made out of our special alloy, including 55% of precious metals (Pt, Au, Pd, Ag).
THE ART OF ENAMEL
The Czapek “Grand Feu” enamel dial is one of the most difficult techniques of the art of watch decorating but offers maximum durability. The master artisan of our manufacturing partner Donze Cadrans in Le Locle, does not paint the motif directly on the watch but applies more oxides on the dial in gold. Then, the enameler moves the dial into a fire (800-900° C) several times to allow motif and colors appear gradually. The “Grand Feu” enamel sets unalterable and refined decoration… including a secret signature in the case of Czapek.
THE FLINQUE TECHNIQUE
“Flinqué” is a technique combining the stamping of geometric patterns, which have been initially engraved on a dial using the guilloché technique, with enamelling. The guilloché pattern used with the original “flinqué” technique was so recognizable that it gave it its name. Nowadays any pattern can be used in a “flinqué” dial
Czapek had its partner Metalem recreate its own “Ricochet ®” design – a motif inspired by the ripples of a stone skipped on a lake – on a stamping tool. Once the décor is stamped on a silver plate, an intense ‘moiré’ enamel is applied by another Czapek partner, Donzé Cadran. It is then finally fired in a kiln to harden the enamel. The process is repeated several times until the right hue is achieved.
DETAILS & INNOVATION
Our watches feature few details and innovations that are unique and make Czapek creations instantly recognizable. The devil is in the details, and this is what Haute-Horlogerie is all about!
OPEN RATCHETS
The historial 3430 pocket watch made by Czapek in the 1850’s featured a beautiful pair of open ratchets… an amazing detail to bring forward today and introduce in the SXH1 Movement.
Czapek’s open ratchets are polished, circular-grainde and finely chamfered.
MASTER HALLMARK
‘Golden Bees’ (in fact, cicadas) are considered as the oldest emblem of the sovereigns of France and became the symbol of Imperial France and of Napoléon III. They stand for Resurrection and Eternity. Czapek’s ‘poinçon de maître’ (hallmark) features a Golden bee as a tribute to the Imperial distinction obtained in the 1850’s… and a symbol of its Revival.
SECRET SIGNATURE
This long forgotten secret ‘savoir-faire’, dating back at least two centuries, was a thrill to revive in modern times!
The use of this technique is extremely rare. Czapek’s hand written signature reveals itself when a ray of light hits the enamel at the correct angle. The inscription is a faithful reproduction of François Czapek’s signature, as written in the Czapek’s & Cie compagny registration, available in the ‘Archives de Genève’.
DOUBLE HAND
Czapek’s double hand is a unique mean to display the seven-day power reserve with the indication of the day of the week. It was first featured in the model No.3430.
In the 19th Century, clocks were wound once a week, on Sunday, after Mass.
François Czapek conceived this double hand the same way. When fully wound, the power reserve indicates Sunday, and ends on Saturday, when it is empty.
HORIZONTAL MANUFACTURE
Since its rebirth, Czapek & Cie has paid particular attention to the quality and finesse of its watches by associating itself with the best players in the Swiss watchmaking industry. Much more than just suppliers, they are real partners, from creation process to execution. Thanks to them, to their know-how and unequalled experience, Czapek can be proud not only to offer its customers the highest quality, but also to innovate in fields in which tradition is nevertheless a benchmark.
The concept of Horizontal Manufacture is not new. It is only the contemporary continuation of what was already being done in the 19th century and known as “établissage“. It is therefore with the greatest pride that we present to you all the partners who have worked with us to create our timepieces.